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Marketers who always keep their fingers on the social pulse can have a deeper and quicker understanding of trends in China.

(It doesn’t support the English phrase “We Chat Index”.) Users can also directly search for “xxx微信指数” or “微信指数xxx” to get the We Chat Index reading of a keyword.To illustrate the ability to measure buzz levels of similar keywords in the We Chat universe, Kantar Media CIC searched “千禧一代” (millennials), “80后” (80s generation), “90后” (90s generation) and “00后” (00s generation) for their buzz volume.“00后” (2,411,776), and the three are overwhelmingly more mentioned than “千禧一代”. More complete public opinion and brand health tracking: For brand owners who constantly need to compare their brand buzz against that of competitors, We Chat Index is a direct tool to measure the outcome of their campaigns.So, in that case the We Chat customer care should be contacted so as to get solutions for the problems that the users are facing.We Chat is an instant messaging application and one of the various Communication Channels you can use with Snap Engage to connect with your clients. Once you are logged in click “Next” to move to Step 2 where you will need to fill in your We Chat ID, App ID and App Secret: You need to fill this in with your”Original ID” which you will find on your We Chat admin page in the “Set Up” section and under the “Information Registered” subsection.More accurate tracking of social trends in mobile world: We Chat Index helps capture a big picture of hottest topics in the We Chat universe, similar to real-time hot topics on Weibo -- both are based on user interests.

We Chat Index is very effective in tracking social buzz at a macro level rather than in a specific sector.

But if users share an article onto their Moments and it was read by their We Chat friends, it will help increase the index for the keywords in that article.

How to find We Chat Index of a certain keyword or topic?

We Chat Index is a good answer, and we social listening agency are happy to see this happening. Kantar Media CIC understands that the current offer is not in-depth enough.

For example, brand owners want not just buzz volume, but also sentiments (such as how many of the buzz are positive? They also want to know if the buzz comes from their targeted audiences.

Its user data is the richest treasure any researcher could dream of.