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What to say in online dating email

Here’s match.com’s relationship expert Kate Taylor with dating advice on how to give great copy.

If you despaired of ever meeting a woman who loved football (even if you question her choice of team), say it.Because emailing a man is nothing more than starting a conversation, you may think, "Why not?"However, once you decide to email an interesting guy, you may find yourself thinking, "What do I say to him?Create something that’s witty and warm and demonstrates you’ve read their profile, as opposed to just flicking through their photos. Research has shown that people warm towards hearing their own name in conversation.Use that scientific discovery to your own advantage, by starting your email with a “Hello [Username]” and not a non-specific “Hi.” If you want to create a feeling of warmth, shorten their name, use its initials, or create a nickname based on one of their interests. Everyone loves to read about themselves, so don’t begin your message by launching straight in about you.Share enough to excite and intrigue your potential match, while leaving them wanting more.

Follow this rule of thumb: keep profile answers concise and fun.

Accept that dating online will involve some chasing.

If you find someone who catches your eye, send an icebreaker or a friendly email.

Ask open questions that require more than a ‘yes’ or ‘no’ reply, because these are more interesting to answer.

So, “You looked like you were having a blast on your skiing holiday! Where would you most like to go skiing that you haven’t been yet? One hundred words is about right: long enough to include a compliment, to say what caught your eye about their advert, mention something you have in common, and to ask a leading question.

There’s a fine line between underselling yourself and blowing your own trumpet when it comes to dating online. Follow these dos and don’ts gleaned from thousands of couples matched by e Harmony and move from online relationship to the real deal.