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When you’re online dating, why do you swipe left on one person and swipe right on another?
Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.Then comes the choice to send a person a message, or to reply to one.And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.Those 30 million people have generated billions of pieces of data.And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments. No online dating profile for the world to see.26 Years’ Experience working with single professionals.
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"That men care about height at all is, we suspect, a function of their realizing they may get rejected if they aren't quite a bit taller than their potential mates," she adds.
But when it came to body weight, men were less likely to browse the profile of a woman who was heavy-set, whereas women showed little aversion to—with some showing even more interest in—heavier-set men.
"I expect positive selection to kick in at a later stage of the search," he says.
Lin hopes that other dating sites will release similar data, because website design could play a bit part in how people make decisions.
When it comes to the early stage of dating, it seems to be all about the deal breakers.