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Plenty of fish dating software

Some dating apps require less sign-up information than their web counterparts — an added bonus.

"If you think you’re not tech-savvy enough to download a dating app, think again," Laurie Davis, founder of e Flirt Expert and author of Love At First Click: The Ultimate Guide to Online Dating (releasing in February by Simon & Schuster) tells Mashable.This is a pretty good sign that Zoosk's customer service is better than average.Yes, most of the top online dating services claim to have their own secret sauce, and Zoosk is no different.While the matching formulas of e Harmony or have more in common with the matchmakers of olden times, Zoosk's "Behavioral Matchmaking" technology operates more like the alogrithms on sites like Amazon, which watch what you search for and what you click on and then recommend things that are similar or related to them.That's right: no effort to connect you with potential soulmates based on your responses to lengthy questionnaires."However, the traditional online dating sites are doing a good job with mobile." Most apps are complementary to existing web platforms.

The mobile platform encourages users to regularly flirt and keep up with incoming messages. "Perusing new platforms that don’t have a traditional site, like location-based app Meet Moi, means viewing new matches you haven’t seen before who might be your right click," Davis says.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services." In other words, Zoosk might have its share of bad customer experiences, but they're also very proficient at addressing these complaints once they've been filed with the BBB.

According to the BBB, in the last three years, Zoosk has successfully resolved 382 complaints, most of which were about billing/collection or product/service issues.

"Member clicks, including messages sent and responded to," explains Zoosk's site, "determine which profiles Zoosk shows first, to pair singles with members with whom they're likely to discover mutual attraction." This highlights a big difference between Zoosk and e Harmony or Match.com: their focus is not necessarily on establishing long-term relationships or marriages, but on giving people as many dating options as possible.

One of the reasons Zoosk's membership continues to grow so fast is that they give away a great deal of their features for free.

"In today’s apped-up, textaholic society, exploration means downloading apps, not just checking out a new You Tube video." Enter spur-of-the-moment dating.