Omnicom consolidating agencies 2016
The biggest of these - P&G and AT&T in North America - are managed by a separate, newly created network, Hearts & Science, rather than the main OMD network. Find out more from the Adbrands Account Assignments database Who are the competitors of OMD?
UM's latest gain from the consolidation comes to probably another $1bn.Mc Donald's called its first global review since the early 2000s.Main incumbent OMD is defending the $2bn account and is expected to retain much of the business, especially key US and European markets.Back in New York, OMD US leader Monica Karo moves up to the role of chief global client officer, and is succeeded as CEO, USA, by John Osborn, formerly CEO of BBDO New York.He told the the WSJ that his unexpected move from creative to media was "because that's where the action is" nowadays.He will move to London, which will become the new global HQ of OMD, instead of New York.
Colin Gottlieb, who heads up MG OMD in London, becomes worldwide chairman and Kate Stephenson was named global COO.
MEC was said to have been confident it would retain the business until the final announcement.
The account loss is likely to cast a cloud over WPP's 4Q results announcement next Wednesday.
According to the ranking compiled by The Gunn Report, it has been the world's most awarded media network every year since 2004.
However life has been uncharacteristically challenging for the agency since 2013, with some large account losses and only a few big gains.
Adbrands Weekly Update 14th Apr 2016: Omnicom took some of the wraps off its newly created third global media network, which launches with Procter & Gamble North America as its debut client.