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Chat, bulletin boards, and other elements of "community" were added soon after, helping foster rapid growth.

On the first anniversary of Geo Cities' closing, Archive Team released a torrent file archive of 641 GB (prior to 7z compression, it was approximately 900 GB of data). In March 2008 Geo Cities had 15.1 million unique U. In 1999, a complaint was instituted against Geo Cities stating that the corporation violated the provisions of the Federal Trade Commission Act under 15 U. Subsequently, a consent order was entered into which prohibits Geo Cities from misrepresenting the purpose for which it collects and/or uses personal identifying information from consumers. At the time of the complaint, Geo Cities had more than 1.8 million members who were "homesteaders." Geo Cities illegally permitted third-party advertisers to promote products targeted to Geo Cities' 1.8 million users, by using personally identifiable information obtained in the registration process.The neighborhoods included "Colosseum," "Hollywood," "Rodeo Drive," "Sunset Strip," "Wall Street," and "West Hollywood".In mid-1995, the company decided to offer users (thereafter known as "Homesteaders") the ability to develop free home pages within those neighborhoods.For instance, German Web host Jimdo started the "Lifeboat for Geo Cities" service to encourage Geo Cities users to put their Web sites on Jimdo.Many of the pages formerly hosted by Geo Cities remained accessible, but could not be updated, until 2014.By 1999 Geo Cities was the third-most visited Web site on the World Wide Web, behind AOL and Yahoo! In 2001, amidst speculation by analysts that Geo Cities was not yet profitable (it having declared an $8 million loss for the final quarter of 1998), Yahoo!

introduced a for-fee premium hosting service at Geo Cities and reduced the accessibility of free and low-price hosting accounts by limiting their data transfer rate for Web page visitors; since that time the data transfer limit for free accounts was said to be limited to 3 GB per month, but was enforced as a limit of about 4.2 MB per hour.

Geo Cities never enforced neighborhood specific content; for example, a "Hollywood" homesteader could be nothing but a college student's home page, which would be more appropriate for another neighborhood.

The company decided to focus on building membership and community, and on December 15, 1995, BHI became known as Geo Cities after having also been called Geopages. , invested extensively in Geo Cities and, with the introduction of paid premium services, the site continued to grow.

By June 1997, Geo Cities was the fifth most popular site on the Web, and by October of that year the company had signed up its millionth Homesteader.

In June 1998, in an effort to increase brand awareness, Geo Cities introduced a watermark to user Web pages.

The company went public in August 1998, listing on the NASDAQ exchange with the code GCTY.