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“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.
Red Raider Singles has a huge database of students, TTU staff members and alumni singles who are looking for dating, friendship and intimacy. This site is neither endorsed by nor an official web site of Texas Tech University.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.In fact, people over 50 are one of the fastest growing segments. It’s Just Lunch is the #1 Personalized Matchmaking service in the world!
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The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.
A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.
But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.