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Innovation 100 online dating site

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Men and women make mating decisions very differently, he speculates.

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”Then there’s Hinge, which uses a similar interface, but is backed by recommendations from the user’s “social graph,” such as their school or career field.This trait game, along with Royzman’s review of the literature on attraction, hints at some of the endless quirks of the online dating marketplace.You might like someone online, but they put 100 on income, and unfortunately you’re about a 10.It seems people might only be able to determine the extremes of a personality from a photo, rather than its nuances.(One study found that the owner of an "honest" face is not any more likely to be trustworthy, for example.)It’s true that attractive people generally are treated more nicely by others, and they might have better-adjusted personalities as a result. In relationships, personality eventually overtakes attractiveness—or at the very least, we tend to find people more attractive when we think they have good personalities.The more I allocate to each attribute, the more highly I supposedly value that quality in a mate.

This experiment, which Royzman sometimes runs with his college classes, is meant to inject scarcity into hypothetical dating decisions in order to force people to prioritize.

This more superficial breed of dating sites is capitalizing on a clear trend.

Only 36 percent of adults say marriage is one of the most important things in life, according to a 2010 Pew study, and only 28 percent say there is one true love for every person (men are more likely to say so than women).

Here, then, is how to date online like a social scientist.

Tinder offers a one-sentence tagline and a selection of five photos, including the all-important first photo, or “calling card,” as the writer Amanda Lewis put it.

For women, however, "It's a more complex choice,” he said.