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Karen has over 15 years of CRM experience on the agency and client sides with a strong focus on relationship marketing, research and analytics.
Register Now January Luncheon: Sun Trust: The Journey to an Iconic American Brand What distinguishes iconic brands from the everyday, run-of-the-mill brands?Before coming to Bright Wave, Kristen led the Verizon Wireless CRM team at Moxie USA as Account Director.She also spent over 5 years at Silverpop gaining a deep understanding of email that allows her to develop unique and creative strategies to drive her clients’ goals.Laura’s background is focused in strategy and client service for traditional, digital and experiential agency and platform environments.Her strategic expertise includes significant marketing automation, behavioral targeting, e CRM strategy and digital activation.Finally, there is also parking lot that is adjacent to Maggiano’s which offers paid public parking at $7(not owned by Maggiano’s).
Register Now AMA Atlanta’s Marketing 101 Series offers free marketing training for AMA Atlanta members from top industry experts.
Sun Trust Banks has embarked on the journey to build an iconic brand with a bold take on what financial institutions should provide for consumers.
Joli Murtha, Director of Media and Optimizations at Sun Trust Banks will share how the financial institution clearly defined its purpose to guide business decisions and transformed its marketing on its journey to achieve iconic brand status.
Join our interactive panel discussion to find out how top brands are working to better understand and leverage their data, current obstacles they face internally and externally, and how departmental collaboration is working to achieve this success.
John Gardner, President, Luckie & Company A visionary with more than 20 years of experience in digital marketing, John is an expert in strategy and business intelligence, combining a powerful blend of high-level analytic methodologies with battle-tested strategic implementation.
If you’d like to learn the basics of marketing automation, this is the class for you!