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About ten years ago, I realized that a sea change was taking place.

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As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.This site has been up and running for more than ten years, when the book first came out.Hard to conceive of today, but the book was a top 100 bestseller for almost a year.Imagine you're in an empty airport, early in the morning.There's hardly anyone there as you leisurely stroll towards your plane.Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year.

(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?

This is also a good place to write down any comments, questions or concerns you may have while watching the Orientation.

Your MRS rehabilitation counselor will answer your questions when you meet to discuss how MRS will determine your eligibility and what assistance may be available to you.

Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.

And if the ads were any good at all, people bought the products.

I discovered that I could live without hearing every new Bob Dylan album and that while there were plenty of great restaurants in New York City, the ones near my house in the suburbs were just fine. Try counting how many marketing messages you encounter today.