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Windows Live Search ( Live Search is Microsoftâ€™s Search Engine.The free service is surprisingly high at number ten (10), especially considering that like You Tube, Kenya does not have the best internet infrastructure for this kind of thing. It would also appear that users in Kenya like to exchange files, probably in the form of music, applications and documents, online. In terms of the best of the rest, here are the notable sites with online marketing opportunities in the top twenty (20):11. I think the following findings are extremely important for anyone looking to leverage the Internet as a key marketing channel in Kenya, targeting Kenyans:1. Their mainstays, and core business remains internet search and online ads.Google recently set-up shop in Nairobi which is the regional HQ for East Africa.In the course of doing my research using Alexa ( a web site ranking service, I was very surprised to learn that Kenyaâ€™s most popular web sites have changed significantly in the last year or so. , Google and the Daily Nation that receive tremendous traffic, as can be expected. I am guessing here but I would bet that the main activity on this site is email and perhaps online chat. email addresses and messenger accounts and this is the confirmed main activity in lots of cybercafÃ©s.
However, even within the top ten, as of this writing, there are many that I had not anticipated, especially those that are social networking sites. So, if I were a marketer trying to reach out online in Kenya, I would buy ads in Yahoo! Google Kenya ( unless you have been under a rock for the past few years is a company bent on world domination, seriously!
Itâ€™s also refreshing to see Kenyan organizations such as NTV ( and the Kenya Red Cross ( Red Cross) having channels on You Tube.
A BIG hint is that video growing fast online and any marketer should look at repurposing their content for a You Tube.8.
Blogger ( is a leading site for users to create their own blogs.
As blogs gain more and more momentum online, Kenya has not been left behind and a good number of Kenyan themed blogs are out there.
So, it would seem that Kenyanâ€™s are following lots of blogs on Blogger and it would be an excellent marketing location for marketers to have corporate blogs here too.10.